Saturday, 30 November 2013

History of a Music Magazine.

From researching MOJO's magazine history from their start date November 1993 to where it is currently at November 2013, I have realised that very little has changed. The main thing that is the same is the logo. The only difference between them is they varied between black and white. Whereas, other magazines such as 'Top of the Pops' changed their logo over time. It is clearly noticeable to see that as time went on, you can see the editors got to learn new techniques such as layering the magazines. This is due to heads being over the 'MOJO' logo.
Each magazine is about a celebrity or multiple celebrities accept for 2003 due to it being an anniversary magazine.
Another thing I have noticed is that from 2007 until now, the bottom left hand corner of the magazine features a CD. This could be their way of using a synergy because they are selling the music and the magazine at the same time to the subscriber.
The majority of the magazines (excluding 1995, 1999, 2003, 2007) are all low key lighting. This could be because it is representing the genre and it wouldn't fit and look right if the colours were bright and eye catching. The low key lighting also links to the artist's poses and facial expressions as they all look serious. The reason for the other four magazines not being low key is because of what they are trying to represent and sell to the reader. For example, 2003 is an anniversary edition so they aren't going to be dull and lifeless, they are going to show happiness and excitement through colours to express their success with their magazines.

From these magazines, I would like to use the idea of layering heads over the logo because I think it shows a hierarchy of importance without stating it. Also, I like the fish eye effect in 2001 but I wouldn't use it because I'd prefer to have a picture taking up the whole space and not having to write on a coloured background because I think it can have an unprofessional look.

No comments:

Post a Comment